Beachside Swimwear
A landmark on Jax Beach for over 30 years, Beachside is one of the oldest shops in the area. What started as a local gem has grown into a go-to destination for swimwear, apparel, and beach essentials, all while keeping that hometown feel.
Old Shop, New Strategy.
I owned Beachside Swimwear’s social media strategy, content creation, and influencer outreach, along with ongoing website copywriting and updates, shaping how the brand looked and sounded across every digital touchpoint.
The Set Up
A Brand Stuck on Autopilot
At the start of my management, Beachside Swimwear’s social media relied on pre-made Canva templates and stock photos from the brands it carried, limiting the store’s ability to stand out online.
The Strategy
Ditch the Templates, Build a Voice
I replaced generic assets with organic photography and short-form video, built an influencer network to give the brand a more authentic, locally-rooted identity. I also ensured fresh website content, with copywriting revisions and updates for seasonal promotions, holiday sales, and community events.
The Results
Turns Out Original Beats Generic.
- Social media audience size doubled following the shift to original content and prioritization of short-form video posting.
- Influencer outreach drove significant engagement growth across all platforms.
- The website stayed consistently updated with seasonal and local content, keeping the brand relevant to its Jacksonville Beach community year-round.